DAD

DAD was a startup that aimed to solve home repair problems using video calls as a solution to the helplessness felt by people within their homes. As Lead Designer I worked to build the brand from the ground up, creating the brand position, tone of voice, brand guidelines and website. Once the brand was in place I designed customer facing iOS and Android applications as well as an iPad application for the technicians to use.

Archetypes
DAD ToV
Core
Personality
dad-ui-2
dad-ui-1
DAD-architecture
dad-website2

Selected Works

ThankfulBranding

DAD°Branding, Product Design

LogosBranding

UI ExperimentsProduct Design

London Eye ARProduct Design

tikitsBranding, Product Design

Reworking TitlesIllustration

Audi TrackerProduct Design

InstagramPersonal